Tim Williams
What I Do at Gambling.com
Tim is an Online Casino Expert at Gambling.com, covering the latest casino news, site reviews and industry developments.
Drawing on more than 15 years of industry experience, he produces independent reviews of online casinos, bonuses, game selection and the overall player experience.
Before joining Gambling.com, he held roles with leading operators including Coral, Unibet, Gamesys and Bally's, giving him valuable insight into how online casinos operate from the inside.
Areas of Expertise
Professional Experience
Tim began his career as a freelance sports journalist, writing for national newspapers across the UK, before moving into the gambling industry with Coral. He later held a senior content and SEO role at Unibet before joining Gamesys, where he spent almost nine years working across major brands including Virgin Games, Jackpotjoy and Tropicana Casino.
During his operator career, Tim helped launch and grow major casino brands including MONOPOLY Casino, Rainbow Riches Casino and Bally Casino. He worked closely with product, CRM, compliance and commercial teams, giving him a detailed understanding of how casinos structure bonuses, acquire players, promote responsible gambling and optimise the customer experience.
Today, he applies that experience at Gambling.com, where he independently reviews online casinos, assessing everything from licensing and bonuses to payment methods, mobile experience and safer gambling tools.
Editorial Standards
Every casino review Tim publishes is based on his own hands-on testing and follows Gambling.com's Editorial Policy and independent review methodology.
He personally evaluates the registration process, bonus terms, payment methods, game selection, software providers, customer support, mobile experience and responsible gambling tools before assigning a rating.
”My goal is to ensure every casino recommendation is built on genuine player experience, player needs and transparency.”Tim Williams
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